Digital Marketing

Could SPH have done anything differently to save its media business?

Singapore’s current media landscape: These are the local pages with the highest FB engagements in Singapore for the period Jan 2021 to March 2021. It could be argued that these are the 10 most influential FB pages in the local media scene. State media occupies four spots, two brands are from MediaCorp and two are from SPH. They are slowing losing ground to new media players – two from TSL, one SGAG,…

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Digital Marketing

Should I Do Video Marketing With Facebook Videos or YouTube videos? Which is better?

These stats for from our video of the new Botanical Glasshouse at the Botanic Gardens. All traffic is organic and this is the typical video performance we get on Facebook videos about new openings.  What is the average watch time of a Facebook video? 8 seconds. So you have on average, just 8 seconds to get your message across before it’s lost in the vast open network that is Facebook. People go…

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Digital Marketing

TheSmartLocal Wins Media Brand Of The Year At The Mumbrella Asia Awards

2 months ago, we were contemplating submitting our first ever awards entry.  We had no intention or incentive to compete with agencies for awards (we want to help them win instead) and didn’t want our partners to get the wrong idea. But this new “Media Brand of the Year” category seemed distinct enough to avoid misunderstandings. We were clueless about the format and how entries should be submitted. Hesitation crept in and…

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Digital Marketing

5 Steps To Increase Facebook Organic Reach And Engagement In 2018

Is that 7 views on a page with 173,754 followers? Organic reach must be dead! Increasing Facebook Reach & Engagement It’s common to see Facebook pages with over 100,000 followers that struggle to hit more than 20 engagements on a post. No boost = no engagement right? And then we realise after we’ve paid Facebook for acquiring all those page fans, we now have to pay them each time we post or…

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Digital Marketing

Events I’m Speaking At In October 2017

  I don’t give talks that often but my last week of October is going to be a busy one! If you’ll like to find out more about content marketing in Singapore, head down to one of these events. Each talk will cover a different topic. The JobStreet event is free to attend but it’ll be more catered to first-jobbers and on the HR side of things like what employers look for. The Content…

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Digital Marketing

How Facebook Videos Overtook Listicles To Dominate Social Media Marketing

From Facebook listicles to Facebook videos It’s 2017. If you’re still trying to write listicles as your core content marketing strategy, it’s time to stop. When disruptions evolve into the new standard, companies that adapt quick gain massively – like Donald Trump in a presidential election with no worthy contenders. A correct prediction made early can change the fortune of a company. It gives early adopters a lead so insurmountable the rest of…

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About Bryan Choo

To communicate any message, you first need attention. But our noisy digital landscape is saturated with brand messages and consumed by savvy millennials who have become desensitised to advertising. Many brands struggle to get their content seen. We help our partners cut through the clutter through original branded content that reaches millions of Singaporeans, harnessing the virality of social media. This includes tactical campaigns for brands, messages for government agencies, brand building…

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