Singapore Digital Marketing Insights
Disclaimer: While the $30m acquisition number is not yet official, according to the BRAVE tech podcast, the deal was a 3.7x multiple of revenue. For those interested in the numbers, Der Shing’s blog provides an insightful analysis. Here’s an extract. “TIA was profitable in 2021 with 900k profit on 7m. They did about 7.6m sgd in 2022 and reverted to being loss-making with a loss of about 600k. 2022 subscription weakened and…
Oh dear, I realised I haven’t updated this blog since 2023, failing my KPI of one blog post a year. It has been a good year in 2023 so far – I am thankful to have great senior management talent join us and that has elevated our company and given me more time to focus on the innovation aspect. Besides opening our new office and rearing chickens, here are some things that…
Singapore’s current media landscape: These are the local pages with the highest FB engagements in Singapore for the period Jan 2021 to March 2021. It could be argued that these are the 10 most influential FB pages in the local media scene. State media occupies four spots, two brands are from MediaCorp and two are from SPH. They are slowing losing ground to new media players – two from TSL, one SGAG,…
These stats for from our video of the new Botanical Glasshouse at the Botanic Gardens. All traffic is organic and this is the typical video performance we get on Facebook videos about new openings. What is the average watch time of a Facebook video? 8 seconds. So you have on average, just 8 seconds to get your message across before it’s lost in the vast open network that is Facebook. People go…
To communicate any message, you first need attention. But our noisy digital landscape is saturated with brand messages and consumed by savvy millennials who have become desensitised to advertising. Many brands struggle to get their content seen. We help our partners cut through the clutter through original branded content that reaches millions of Singaporeans, harnessing the virality of social media. This includes tactical campaigns for brands, messages for government agencies, brand building…