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Bryan Choo

Digital Marketing

Could SPH have done anything differently to save its media business?

Singapore’s current media landscape: These are the local pages with the highest FB engagements in Singapore for the period Jan 2021 to March 2021. It could be argued that these are the 10 most influential FB pages in the local media scene. State media occupies four spots, two brands are from MediaCorp and two are from SPH. They are slowing losing ground to new media players – two from TSL, one SGAG,…

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Digital Marketing

Should I Do Video Marketing With Facebook Videos or YouTube videos? Which is better?

These stats for from our video of the new Botanical Glasshouse at the Botanic Gardens. All traffic is organic and this is the typical video performance we get on Facebook videos about new openings.  What is the average watch time of a Facebook video? 8 seconds. So you have on average, just 8 seconds to get your message across before it’s lost in the vast open network that is Facebook. People go…

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About Bryan Choo

To communicate any message, you first need attention. But our noisy digital landscape is saturated with brand messages and consumed by savvy millennials who have become desensitised to advertising. Many brands struggle to get their content seen. We help our partners cut through the clutter through original branded content that reaches millions of Singaporeans, harnessing the virality of social media. This includes tactical campaigns for brands, messages for government agencies, brand building…

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