All Posts By

Bryan Choo

Digital Marketing

TheSmartLocal Wins Media Brand Of The Year At The Mumbrella Asia Awards

2 months ago, we were contemplating submitting our first ever awards entry.  We had no intention to compete with agencies for awards (we want to help them win instead) and didn’t want our partners to get the wrong idea. But this new “Media Brand of the Year” category seemed distinct enough to avoid misunderstandings. We were clueless about the format and how entries should be submitted. Hesitation crept in and we missed…

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Digital Marketing

5 Steps To Increase Facebook Organic Reach And Engagement In 2018

Is that 7 views on a page with 173,754 followers? Organic reach must be dead! Increasing Facebook Reach & Engagement It’s common to see Facebook pages with over 100,000 followers that struggle to hit more than 20 engagements on a post. No boost = no engagement right? And then we realise after we’ve paid Facebook for acquiring all those page fans, we now have to pay them each time we post or…

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Digital Marketing

Events I’m Speaking At In October 2017

I don’t give talks that often but my last week of October is going to be a busy one! If you’ll like to find out more about content marketing in Singapore, head down to one of these events. Each talk will cover a different topic. The JobStreet event is free to attend but it’ll be more catered to first-jobbers and on the HR side of things like what employers look for. The Content Summit…

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Digital Marketing

How Facebook Videos Overtook Listicles To Dominate Social Media Marketing

From Facebook listicles to Facebook videos It’s 2017. If you’re still trying to write listicles as your core content marketing strategy, it’s time to stop. When disruptions evolve into the new standard, companies that adapt quick gain massively – like Donald Trump in a presidential election with no worthy contenders. A correct prediction made early can change the fortune of a company. It gives early adopters a lead so insurmountable the rest of…

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