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Digital Marketing Thoughts November 13, 2023

Thoughts On SPH’s $30m Acquisition of Tech In Asia

Disclaimer: While the $30m acquisition number is not yet official, according to the BRAVE tech podcast, the deal was a 3.7x multiple of revenue. For those interested in the numbers, Der Shing’s blog provides an insightful analysis. Here’s an extract. “TIA was profitable in 2021 with 900k profit on 7m. They did about 7.6m sgd in 2022 and reverted to being loss-making with a loss of about 600k. 2022 subscription weakened and…

Bryan Choo

I help clients connect with the millennial / Gen Z audience that has become desensitised to traditional marketing.

I started TSL from my bedroom in 2013 with a simple mission - to prove Singapore was not boring.

Today, TSL Media has grown to over 200 employees across 8 companies. We produce over 10,000 original articles and videos yearly, for millennials in 8 different countries.

Get in touch with me for workshop or speaking engagements. (Check out past events I spoke at / interviews)

Our workshops include how to create social media moments (interest), how to speak the language of the youth (connection) and the best management practices to empower young workforces (purpose).